One of the main reasons for launching retargeting campaigns is re-engaging your audience or customers. One thing worth pursuing is creating a segment for High-Value Potential Customers. You can also create custom segments and retarget them. The following are some ways you can segment your audience for a better reach: This is efficacious because you will be displaying ads for your audience based on their needs, wants, and, most importantly, interests. Instead of displaying a generic ad to the audience that visited your website, segment your audience to make your reach more laser-focused and effective. Retargeting Best Practices Segment Your AudienceĪudience segmentation is one of the most essential steps to the creation of a successful retargeting campaign. This increases visibility and makes your brand more memorable, hence making the customer lifetime value higher. Retargeting allows you to present your brand to your potential customers across a larger spectrum of websites, and it allows you to do so until they are ready to convert. This should come as no surprise to you if you have been following what we have been saying. Instead, why don’t you start using retargeting and reap the benefits of the technology that 46% of search engine marketers believe is the most underused? Increase Customer Lifetime Value You don’t want to be on the receiving end of this, as things won’t look good for you. 1 in 5 marketers have a dedicated budget for retargeting, and 11% use retargeting as a main tool to acquire competitor’s customers. But, let’s throw in some numbers to paint a clearer picture. This increased brand awareness, alone, gives you a clear advantage. Retargeting can help you present your brand in front of the audience until they are ready to convert.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |